Bite Into Pantone’s Color of the Year 2024: Peach Fuzz
Every year, for the past 25 years, Pantone has selected a color to represent the global mood, to inspire creators and designers, and to symbolize our collective aspirations for the …
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Strategic Success: Divergent Ideation to Overcome Affinity Marketing Challenges
In recent years, numerous companies have faced challenging times, grappling with revenue losses and, unfortunately, some have even had to shutter their operations entirely. At Seapoint Digital, we wholeheartedly embrace …
GA4: The Role of Event-Based Data in Insurance Marketing
For the last 15 years, the data from Google’s Universal Analytics (UA) has enabled you to track the changes in your audience effectively. Google Analytics 4 (GA4), the latest version …
What Is HubSpot’s Operations Hub?
HubSpot released the free, starter, and professional versions of Operations Hub in April 2021. Along with their Marketing, Sales, Service, and CMS Hubs, Operations Hub runs on HubSpot’s CRM platform ...
Get Insightful Reporting with HubSpot: Multi-Touch Revenue Attribution Reporting
HubSpot’s new multi-touch revenue attribution reporting feature lets you see the bigger picture, helping you understand all the channels leading into your revenue stream and guiding you towards more insightful decision-making.