A picture is worth a thousand words. Just think for a minute of the impact pictures have had on social media. Instagram plays off the photo sharing mobile world, allowing brands the opportunity to tell their story through photos. The eye-candy site known as Pinterest uses images to create a virtual window shopping experience for its users, and Facebook’s new redesign allows for less clutter and bigger photos. Do you see a common theme? Yes folks, social media has gone visual.
Social Media + Images = Fan Engagement
People don’t want to hear about your product, they want to see it. Listen to what Dr. William J. Ward, Social Media professor at Syracuse University had to say about the increasing role of images in social media:
“Blogs were one of the earliest forms of social networking where people were writing 1,000 words,” says Dr. Ward. “When we moved to status updates on Facebook, our posts became shorter. Then micro-blogs like Twitter came along and shortened our updates to 140 characters. Now we are even skipping words altogether and moving towards more visual communication with social-sharing sites like Pinterest.”
What Ward says is profound and should move you to reevaluate your brand’s use of images on social media.
How to Create Epic Social Media Images
It’s no secret that images play a vital role in fan engagement and this means the competition is stiff. Simply adding an image to a blog post or social media platform doesn’t cut it anymore. You need to give users a reason to choose your image over your competitors. How can you do that?
- Start with a quality image. Just because your passionate about your brand, doesn’t make you a photographer. Sometimes it’s best to leave images to the professionals. Purchasing images from BigStock or iStockphoto will ensure quality images and designs.
- Take your image up a notch with editing. Have you seen some of the images being used on Pinterest?! The creative designs, custom fonts, and layouts are top-notch. You may find yourself wondering “how in the world do these business owners have time to create such fabulous images?” Two words: Canva & PicMonkey. Both of these sites provide everything you need to make people wonder how you afford a graphic designer. Canva even provides social media design templates – taking the work out creating a epic images for sharing on social. Upload an image, add some cool fonts, a fun graphic, and download it to your computer. In a matter of minutes you have a social media image that will make your competitors sweat.
Yes social media has gone visual, but you can use this fact to your advantage! Utilize fan’s love of photos to show off your products, to create killer blog post photos, and to tell the story of your brand via social media. So what are you waiting for? Use photos to freshen your content and boost fan engagement today!
Do you feel overwhelmed when it comes to promoting your business via social media? We would love to help. Contact us for a free review of your current efforts, and suggestions to get you started, today!