How Mattertags Can Boost Interest in Your Virtual Tour

If you have seen a Matterport virtual tour, you probably see that it can engage your audience’s interest much more than still photos alone. What you may not know is that Matterport’s tools are always updating and improving. Whether you have used Matterport tours before, or you are planning to, you should know about a highly useful tool that can really captivate your audience: Mattertags.

How do they work? Simply put, Mattertags are little buttons you can attach to anything inside of your virtual tour. Once you hover over them or click on them, they expand into a box. In it, you can add a description. But text is not all; you can also insert images, or even embed a video!

What are some of the benefits of using these tags? Mattertags:

  • communicate information you want to share with your online visitors,
  • highlight key features of the property so your visitors don’t miss them, and
  • increase interest, as well as the potential to up-sell properties and rentals.

Just like Matterport Virtual Tours are being used in many different industries, Mattertags can be used as well.

Mattertags for NH and Maine Real Estate

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As a realtor, you know your listings inside and out. While a Matterport tour can be your “online open house” day or night, adding Mattertags will give you a new advantage – it’s like the potential buyer is coming on the tour along with you! You can draw their attention to all the great details of the property.

List unique features of the home that may not be apparent from the virtual tour. Add details about the construction and history of the home. Direct buyers to look at anything within the home that you would want to show them if you were with them in person.

got questions about matterport vr tours? seapoint digital has your answers!


Mattertags for NH and Maine Hospitality

When you are looking for a vacation rental, what do you never leave out of your search? You always check reviews and look at photos, because you want to know what your vacation experience will really be like. After all, you’re taking precious time off of work and spending a good amount of money on a vacation; you want your investment to be rewarding.

Using Mattertags in your rental property tour may be that final push that a customer needs to pick your property instead of the competition. The virtual tour and the beautiful still images are a great tool, but using tag descriptions to point out special features may be what seals the deal and causes them to click “book now”. You get the chance to educate viewers about your property, showcase the perks, and convince vacationers that renting YOUR property is the right choice.


Mattertags for NH or Maine Retail and Commercial Spaces

We’ve mentioned in previous articles that in Google Maps, you can “walk off the map”, right into your business with a Matterport tour. But now you can also enhance your business’ tour with Mattertags. It’s very likely that before someone visits your business in person, they have gone online to read reviews. What if they took a tour of your business as well? With Mattertags, you get the chance to educate them and encourage them to not just show up at your place of business, but to feel comfortable there as well.


So now that we’ve got you interested in using Mattertags, how do you put them into your tour? At Seapoint Digital, we can do it for you! If you’ve used us to capture your Matterport VR Tour, you can send us a description, image or video link, and we can put it into your tour anytime. We’re proud to help businesses in the Seacoast New Hampshire, Southern Maine, and Northeastern Massachusetts put their best feet forward with Matterport VR Tours.

Curious to see what Mattertags look like in a virtual tour? View the virtual tour of Seapoint Digital’s office to see Mattertags in action.

Mattertags aren’t the only great way to use a Matterport virtual tour. In this article, we have other great tips for you.

Haven’t scheduled a Matterport tour with us yet? Don’t wait – get started now by filling out the form below.


Kristy has brought her experience in blog writing, social media, and photography to the team, making sure our clients look great on social media and with our Matterport Pro2 3D VR Tours. As our unofficial “Empowerment Facilitator”, Kristy keeps us going with her positive vibes; and during football season, we share her love for all things Patriots!