Remember the days when we used the newspaper as a directory for local services? You’d peruse column after column until an ad finally caught your eye. Then, in a leap of faith you would call them, hoping you found the right man (or woman) for the job. Sadly those days are long gone. The current world of social media makes a newspaper look archaic at best. Don’t get me wrong, I still love the feel, smell, and nostalgia of reading the Sunday paper, but frankly speaking, it’s not where I search for a business.
I’m not the only one that feels this way. I would venture out on a limb to say the majority of people rely on the “worldwide web” to connect with businesses and brands. As a business owner, you need an online presence to reach prospective customers. But how do you stand out in such a giant market? The answer my friend, is a blog.
Why Your Company Needs a Blog
A blog is one of the single most important tools you can use to market your business. A business blog will help build authority in your industry, push your website higher in search engine results, and humanize your brand. In today’s social media-driven world where engagement with your customers is expected online, blogs are essential in marketing your business.
Don’t take our word for it. According to HubSpot (if there was an expert in social media marketing they would be in contention), companies that maintain blogs attract 55% more website visitors, get 97% more inbound links, and have 434% more indexed web pages than companies without blogs.
It’s pretty simple: the more a company blogs, the more traffic it produces. Businesses posting 20 blog posts per month generate over five times more traffic than those that produce less than four per month. That’s five times more than those who blog weekly, what does that say for those who don’t blog at all? You’re missing potential sales.
Additionally, brands that blog at least 20 times per month generate four times more leads than those without a blog. The numbers prove high-quality business blogging has real value.
SEO Loves Blogs
If you’re still not convinced after reading those stats consider how a blog will help boost your SEO (search engine optimization). Not only will blogging engage visitors familiar with your site, it will help get people to your website in the first place.
Google is a content fiend and what better way to provide fresh content than through weekly blogs. There are millions of websites lying dormant each day. Blogs offer fresh new information and Google recognizes that by giving that content higher placement when users search for related topics. Blogging is a great way to optimize search engine results.
How to Initiate a Blog
Many companies have seen the value of outsourcing their blog posts.Why? Though a blog may sound like a fairly simple endeavor, a successful blog is made up of many vital components: consistency, writing skills, and a knowledge of marketing. Don’t be discouraged! With a little hard work, a creative spirit and a desire to learn it can be done. Here are some tips to help you achieve an awesome blog.
Tips for a Great Blog
- Goal. Before you begin it’s important to have a goal in place. Is your goal to gain more brand visibility, attract leads, build a community around a topic or become a go-to expert in your field? Keep your goal clearly in mind when writing your blog – it will help you reach that goal.
- WordPress is your new best friend. WordPress is the most popular blogging platform. Its simple format and many plug-ins make it easy to set up a blog even without tech know-how. Check it out here.
- Don’t over think it. Let’s make one thing clear: your goal is to humanize your business. Over thinking what you write may lead to a cold, mechanical feel and this will do little in helping you stand out from the crowd. Second, you don’t need to churn out a 1,000-word dissertation. It’s more useful for your readers if you make your point quickly – aim for 300-500 words.
- What should you write about? Keep the information current, useful, interesting and valuable to your target customers so that readers come back again and again. What would keep you engaged? Reflect on this when writing and you’ll find loyal readers in no time.
- Keywords. Keywords used strategically in your post help target audiences looking for your brand or services. Ask yourself: what would I search for if I had questions about this topic? Make a list and be sure to include them discreetly in your post.
Sure, blogging is work but is there anything worth having that doesn’t require a little hard work? Of course, if you honestly appraise your situation and feel you have neither the skills or the time it’s best to outsource your blogging needs.
Seapoint can take care of all your blogging needs. From writing to marketing your blog we know how to make your blog work for you. Call us today, we know you’ll be impressed with the results.