Remember the days when we used the newspaper or phone book as a directory for local services? We’d peruse the info till (usually) an ad caught our eye. Then, in a leap of faith, we would call the business, hoping we found the right person for the job.
We all know that times have changed. The current world of social media and online search makes a phone book or newspaper look archaic at best. Don’t get me wrong; I still love the feel, smell, and nostalgia of reading the Sunday paper, but it’s not where I search for a business.
I’m not the only one that feels this way. I would venture to say the majority of people today rely on internet searches to find businesses and social media to connect with brands. As a business owner, you absolutely NEED an online presence to reach prospective customers. But how do you stand out in the giant market that is the internet? One effective way is to use a well-crafted blog.
Why Your Company Needs a Blog
A blog is one of the most important tools you can use to market your business online. If done well, your company’s blog will help build authority among your competitors, push your website higher in search engine results, and humanize your brand. Because today’s social media-driven world expects you to be engaged with your audience online, blogs are essential in marketing your business.
Don’t take our word for it. According to HubSpot (a giant in digital marketing), companies that maintain blogs attract 55% more website visitors, get 97% more inbound links, and have 434% more indexed web pages than companies who do not have a blog.
It’s pretty simple: the more a company blogs, the more traffic it is likely to produce. Businesses which post 16 or more articles per month generate over 3.5 times the traffic than those that produce less than four per month. If that’s 3.5 times more than those who blog WEEKLY, what does that say for those who don’t blog at all? If you’re not blogging often, you’re missing potential sales.
Additionally, brands that blog at least 16 times per month generate 4.5 times more leads than those who blog less than 4 times per month. The numbers prove high-quality business blogging has real value.
Business Blogs that Win at SEO
If you’re still not convinced after reading those stats, consider how a blog will help boost your SEO (search engine optimization). Blogging will engage visitors who are familiar with your site, and it has the added bonus of helping people find your website in the first place.
When Google analyzes data for search engine results, having fresh content on your blog is a huge plus. What better way to provide fresh content than through weekly blogs? There are millions of websites that lay dormant each day. Updating your blog will offer fresh new information; Google recognizes that by giving the new content higher placement when users search for related topics. In short, blogging is a great way to help your business optimize search engine results.
Tips to Start Your Business Blog
Many companies have seen the value of outsourcing their blog posts. Why? Though a blog may sound like a fairly simple endeavor, a successful blog is made up of many vital components: consistency, writing skills, and a knowledge of marketing. But don’t be discouraged! With a little hard work, a creative spirit, and a desire to learn, it can be done. Here are some tips to help you achieve a blog that gets great results.
Set a goal. Before you begin it’s important to have a goal in place. Do you want to gain more brand visibility, attract leads, build a community around a topic, or become a go-to expert in your field? Keep your goal clearly in mind when writing your blog – it will help you customize your content effectively.
Make WordPress your ally. For good reason, WordPress is the most popular blogging platform available. Its simple format and variety of useful plug-ins make it easy to set up a blog, even without technical know-how. Check it out at wordpress.com
Don’t overthink it. In the end, your goal is always to humanize your business so that you truly connect with your customers. Overthinking what you write may lead to a cold, mechanical blog, which will do nothing to help you stand out from the crowd. Also, remember that you don’t need to churn out a 1,000-word dissertation. It’s more useful for your readers if you make your point quickly – aim for 350-500 words.
Write for your audience. Think about who you want to read your blog. As you write, keep this group of people in mind. Will your information be current, useful, interesting, and valuable to them? If so, your readers will come back again and again.
Remember to use keywords. When your potential customers are searching for your product or service, the words they type into the search box are called keywords. When used strategically in your blog post, keywords will target those who are looking for your brand or services. Ask yourself: what will my customers search for when they have questions about this topic? Make a list of these potential groups of words and be sure to work them discreetly (and conversationally) into your post.
It’s Time to Get Started
Sure, blogging is work. But is there anything worth having that doesn’t require a little hard work? Of course, if you appraise your situation and conclude that you don’t have the skill or time to blog effectively, then it is likely best to look for a company who can take care of this for you.
The team at Seapoint Digital can take care of your business blog needs. From creating blog concepts, to composing and editing, to promoting online, we know how to make your business blog get great results for your company.
Reach out to us for more information or with any questions. We’re happy to help!