Why Your Business Needs Online Reviews

I am not ashamed to say that I am a happy adoptive mama of two fuzzy adorable cats. But as any pet owner knows those little balls of cute can become little balls of mischief every time you look away. So I’m sure many of you can relate to the pain I felt the morning I woke up to discovered my laptop charger out on the table. And, to my dismay, one of my kitties decided it was tasty.

Screen Shot 2016-05-02 at 11.42.33 AMWith my quickly dying laptop, I rushed to amazon.com to find my replacement. I knew the make and model I needed. But in an endless sea of chargers how would I know which one would be the best to keep my laptop working well into the night?

Simple answer: Reviews.

Reviews are important to a business regardless if they are a large business or small. In fact, a study done by Moz said that online reviews impact 67% of purchasing decisions. Yet there are many reasons why reviews are important for your businesses online presence. For starters, people want to see how real people reacted to a product or service. This includes the good AND the bad. Make sure you are keeping up with your reviews on popular websites such as Google or Yelp. Taking the time to thank those who leave positive reviews will improve your online status. Additionally, defusing situations with those who don’t will go a long way.

Another reason why reviews are so important is because they can effect how you rank in search engines. Although they may not admit it, search engines are more likely to show a business that has 10 bad reviews as opposed to a business with no reviews. Why? Because of engagement, search engines see the listing as something people are looking for. Even if the listing is all bad reviews.

Last but not least, more great reviews mean more traffic! People are more likely to see and choose a product or service if they see that many others have tried it as well.

So don’t be afraid to encourage reviews from your customers. It could mean the difference between a customer choosing your product, or taking their business someplace else.

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Courtney has numerous certifications from Hubspot and years of experience with client management. She specializes in local search engine optimization, Google Analytics, and understanding the nuts and bolts of Hubspot’s automation platform. In her spare time, she is an accomplished violinist.