Four Common Issues with Local Search

Search is an important step in getting your business noticed online, especially when you are a local business. Sometimes getting your business listed in local search does not always go smoothly. Here are four common issues that businesses face when trying to get listed online.

Knowing Where to Look or Start

One of the harder struggles of local citation building is knowing exactly where you should be listing your business in order to be the most beneficial and the most productive. A good rule of thumb is to start with the major directories, such as Google, Bing, or Yelp. From there you can research more localized directories to submit your information.

desk-731896_1280Business Information is Listed Incorrectly

Another common issue is once you’ve found your information listed, it is listed incorrectly. As inconvenient as it may be, it’s important to take the time to make sure that all of your business information is listed correctly. Claiming and updating the information yourself can ensure it is the most accurate, and give you access to change your information if you ever need to.

Duplicate Listing

Although not as common, sometimes you will find that your business is listed more then once in a local directory. Sometimes they will be identically the same, other times there might be slight adjustments, such as different phone numbers or the address is listyping-690856_1280ted a little differently. In this situation it’s important to delete one of the duplicated listings.

Why? Having a duplicate listing will only harm your score in the end.

Missing information

It is not uncommon to go to a local directory and find that your information is missing completely. The best way to fix this problem is to, of course, list your business information!

Making sure your business has a detailed online presents takes a lot of effort. But taking the time to put in that work will benefit your business now and in the future. If you would like help getting your business listed, contact us here at Seapoint Digital. We love helping local businesses get listed online!


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Courtney has numerous certifications from Hubspot and years of experience with client management. She specializes in local search engine optimization, Google Analytics, and understanding the nuts and bolts of Hubspot’s automation platform. In her spare time, she is an accomplished violinist.