What Is Search Engine Optimization?

For years we’ve heard the term ‘Search Engine Optimization’ thrown around. If you’re a business owner you’ve probably been cold-called or emailed by someone wanting to help with your SEO.  We are constantly told that, without it, our customers will not be able to find us online. But what is Search Engine Optimization exactly? Do … Read more

Four Common Issues with Local Search

If you are a local business, and you want to get noticed online (who doesn’t?), local search results are vitally important. Sometimes getting your business listed in local search does not always go smoothly. We’re going to discuss four common issues that businesses face when trying to get listed online, and what you can do about them.

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How to Identify and Engage with Industry Experts

hashtag tracker

Networking has always been an important part of building your business and increasing your credibility within your industry. With the onslaught of social media platforms, like YouTube and LinkedIn, industry experts are able to create solid followings and offer insight to those they influence. As both a social media creator and user, it’s important for … Read more

Who Should Manage My Social Media?

social media tips

Social Media is not going away. No matter your business, having a presence on social media is necessary to be relevant in today’s world. But who should take on that responsibility? Should you do it yourself? Can team members take care of it as a group effort? Or is it a good idea to hire a social media manager? There are different answers for different businesses, but this article may help you decide what is right for yours.

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The Key to Online Marketing – Google Ads

google ads for business

While growing a business, our primary goal is to reach potential customers. Once our company is branded, we may use social media, email marketing, events, and even a few newspaper ads to attract new customers. While these are necessary steps in letting the community know about your business’s presence, their effectiveness can be hit-or-miss. Why?

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HubSpot Launches CMS Hub

This spring HubSpot released a new product called CMS hub. This all-in-one product gives you all the benefits of a traditional CMS but with added security, better performance, and a product that marketers, developers, and IT can love. How can one tool benefit your entire team? Let’s break down some of these new features to … Read more

How Hashtags Work on Facebook, Instagram, Twitter, Pinterest, LinkedIn, Tumblr, and Snapchat

They’re not new to the internet- so you probably know what a hashtag is… but did you know that hashtags work differently depending on what social platform you’re using? Although hashtags are common, the practical uses of a hashtag vary wildly between platforms. It can be a lot to know the ins-and-outs of each one, so here’s a quick and helpful guide.

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4 Instagram Tips for Success!

How long have you been using Instagram to share your photos? We posted our first photo when the app came out in 2012. I scrolled all the way back to find this dark photo of a mug and our Pinterest page. It got a whopping five likes. It was a pretty good number at the time.

Instagram’s capabilities were pretty limited in those days. Even the use of hashtags was not available initially. I remember getting eight likes on one of my personal photos and feeling like I must be a professional at social media. (I wasn’t.)

Instagram has changed in many ways in the past eight years and the way you need to engage with other users has changed too. If you’re not familiar with and keeping up with these changes, you may remain at that five-like status forever. Whether you are looking to get more likes, more followers, or more engagement – we’re here to help! Here are four tips for success with Instagram.


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