What is a CRM?
Remember rotary card indexes? (If not, make the most of your youth.) Imagine if each major department in your company used rotary card indexes for keeping contact information for potential ...
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What Is HubSpot’s Operations Hub?
HubSpot released the free, starter, and professional versions of Operations Hub in April 2021. Along with their Marketing, Sales, Service, and CMS Hubs, Operations Hub runs on HubSpot’s CRM platform ...
Scale Your Business with HubSpot’s Operations Hub
HubSpot’s Operations Hub minimizes the growing pains often felt by scaling companies. When company data is centralized and organized in one common place and can be pulled from one common source, it becomes a lot easier to create growth strategies, find new growth opportunities, and make decisions for the benefit of your company and your clients.
Inbound Fundamentals: Why Using the Right Keywords Will Attract the Right Customers
Here are three ways to find your keywords to attract your customers and land in those coveted top organic search results.
Inbound Fundamentals: What is a Buyer Persona and Why is It Important to You?
Buyer personas aren’t just a snazzy marketing exercise; they’re tools that can help you build your business. Let’s look at what buyer personas are, how they can benefit your company, and how to begin to build out your own buyer personas.
How to Help Your Business Show Up On Local Search
For small business owners, the first step of earning a good name is allowing the people in your community and service area to find you online. Prospective customers need to easily find you by performing a quick online search. How do you make sure you’re in the top Google results? Here are 7 tips to make sure you’re loved by Google so that you perform well on a local search.
“Facing Trials” Case Study: Hope4MCI
With little time, and a very modest budget, Hope4MCI needed to aggressively publicize an upcoming clinical trial that had the potential to change the prognosis of those afflicted by Alzheimer’s. Seeing both a challenge and an opportunity to make a difference, Seapoint Digital took on the task of marketing the clinical trial.
How to Choose The Best Stock Photo for Your Social Media
With many reputable stock image distributors available online, you’re likely to end up with multiple suitable options for your final post. But how do you choose the BEST stock photo for your social media? Here are a few tips.
Get Insightful Reporting with HubSpot: Multi-Touch Revenue Attribution Reporting
HubSpot’s new multi-touch revenue attribution reporting feature lets you see the bigger picture, helping you understand all the channels leading into your revenue stream and guiding you towards more insightful decision-making.
5 Local SEO Tips for Service Providers
As a local service provider, you may find it’s hard to get found by the right customers. How can you ensure that the right people are finding you? Take a look at our 5 local SEO tips for service providers.