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Making a Pay-Per-Click Ad Campaign Work for Affinity Insurance

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ppc marketing affinity insurance

If you are a director of an insurance trust or an affinity insurance group and you want to expand your digital footprint, we understand you. Your goal is to target prospective members of your parent organization in an effective way, through pay-per-click advertising (PPC) and other digital advertising, but you face unique challenges that other … Read more

Unlock the Power of HubSpot for Your Small Business

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Over the years we have talked about the benefits of the software platform called HubSpot. Filled with tools that benefit every member of your team, from marketing to sales, HubSpot’s software is an efficient and surprisingly easy asset to use for your business. But for small businesses, using HubSpot hasn’t been the answer because the … Read more

Making an Impact: How HubSpot Made the Impossible Work in Affinity Insurance

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digital marketing for affinity insurance

Amid the chaos and confusion of changing laws during the ACA Open Enrollment period, how do you market a commodity insurance product to a finite number of busy professionals who, for the most part, already have a connected relationship with their own insurance professional? By using an assertive, multi-faceted Inbound Marketing strategy: leveraging the power … Read more

3 Social Media Marketing Tips for Insurance Agencies

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Whether your insurance business is new or old, it’s not too late to jump on the social media marketing train. In fact, this strategy for marketing can prove to be a solid investment of both your time and resources. If you have already joined a social media platform, maybe you’re wondering if it’s the right choice for your agency, if there are others that you should be joining and whether you’re promoting yourself in the right way. We’re here to help you! Here are 3 quick social media tips for insurance agencies.

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Affinity Marketing for Insurance Products

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PiMA award insurance marketing

With our Best of PiMA award arriving this past week, (for our work on behalf of the Texas Medical Association Insurance Trust with a partner agency) it’s an appropriate time to reflect on and share the insights we’ve learned over the past year. As we continue to work extensively with association insurance marketing, we’ve developed and refined our Inbound Marketing strategy so we can leverage the unique challenges and opportunities that affinity marketing entails. Here are the top four lessons we’ve learned on our way to winning ‘Best of PIMA’ from the Professional Insurance Marketing Association this year.

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Should I Quit Using HubSpot?  

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issues with hubspot

As a business owner or manager, you keep a close eye on your marketing budget and are very aware of when things aren’t going the way they should. If, some time ago, you invested in HubSpot marketing software, and you aren’t feeling the love, is it time to cut the cord?

You’re likely feeling frustrated and are ready to quit using HubSpot – but first, we’d like to say that HubSpot may not be the problem. Like any good tool, to be effective, it must be used for its intended purpose, and with skill. So before you decide to ditch the marketing software, take a moment and analyze the situation.

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Inbound Fundamentals: The ABCs of A/B Testing

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A couple of weeks ago, I was sent a link to a blog post. “Check out the CTA at the end of this post. I love this!” said the client. I agreed, the CTA had some really nice features that were worth a bit of pondering. Later that day, I opened the link again to take another glance, and the CTA had changed. It still had some of the same basic elements, but the copy was a little different, as was the design.

The publishers of this blog post were using a method called A/B, or split, testing. This concept is at the core of Inbound Fundamentals.

In this post, we’ll take a look at the ABCs of A/B testing — how to do it, and where you can put it into practice.

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Retargeting Isn’t Just for Display Anymore

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In the 2002 movie, Minority Report, Tom Cruise plays an officer who is accused of a murder he has yet to commit. Although the science behind this futuristic policing is sketchy at best, other novel concepts in the film are not far off.

For instance, upon walking into The Gap, Mr. Anderson (played by Cruise) is greeted with a holographic image asking him how those assorted tank tops worked out for him. While we don’t currently experience personal advertising based on identification by retina scan, we are offered targeted ads based on our past behavior.

This is called retargeting, and the way it’s been used has evolved in recent years.

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A HubSpot Partner’s Review of “Disrupted” by Dan Lyons

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Okay, I’m going to admit this right from the start, I love a good train-wreck of a corporate “tell all” book. So when Disrupted was released I was secretly pretty excited. We were going to to get all the dirty laundry on HubSpot, a product we use and a company that operates in our community.  I imagined an insider’s expose filled with anecdotes and allegations of insane all night coke fueled blogging binges, Halligan’s weird sprocket fetish, and absurd corporate waste. Instead Lyons has penned a fairly banal account of petty office Facebook spats, quirky company culture and an oddly obsessive notation of how many kitchens the Cambridge office contains.

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