LinkedIn started as a small professional networking startup, but has morphed into one of the fastest growing social networks in the industry. The company’s 2015 first quarter numbers reported a whopping 364 million members. These numbers are staggering and as a company you may be wondering what you can do to leverage the platform for your brand.
Bill
Inbound Fundamentals: Is Having a Blog Really Going to Help my Small Business?
Running a small business may seem like you’re running around like a mad person. After all, there are meetings, deadlines, clients, and financial burdens to think about. Who has time for a blog, right? You may want to rethink your answer to that question. A blog is an incredibly important marketing tool.
How to use Punctuation in Adwords
Writing copy for Adwords can be an intimidating exercise. You want to maximize your clickthrough rates through writing compelling content. A higher click through will drive more traffic to your site and can contribute to better quality score lowering your cost per click. Just like taking time to analyze the best keywords for your ads, there are some tricks of the trade to help make your ads pop. One trick is to include punctuation in your Adwords adcopy.
Should My Business Have a Houzz Account?
With so many social media and marketing platforms on the Internet, it’s hard to know the ones that are worth your valuable time. Houzz may seem like just another platform, but if you’re in the housing, design, or architecture fields, having a profile on Houzz is to your benefit.
Let’s learn what Houzz actually is, who it’s for and decide together whether or not you need to utilize Houzz for your business.
Social Media Managment For Franchises
In two previous articles we discussed AdWords strategy for franchises and local SEO for franchise owners. In this article, we will discuss best practices for social media management of franchises.
What’s the Difference Between AdWords and AdWords Express?
Google AdWords is an excellent tool for online marketing helping you to reach your audience. If you’re a small business with extremely limited resources, Google’s AdWords Express may be the right solution for your online marketing strategy.
Can I Use Trademarks in Adwords?
Did you know you can increase your click-through rates by including trademark and registered symbols in your ad copy? Or that you can even use trademarked terms that you don’t own? Trademarks may be a complicated area, but there are some things you can do to make the most out of trademarks and your use of them in your AdWords strategy.
AdWord Issues for Franchises
The Google AdWords has long been one of the most effective ways to utilize Inbound marketing into your business. However, things can get tricky when the business model includes a franchisor and franchisee relationship. Some issues may arise as to the management of campaigns, how local marketing comes into play, and how to measure a campaign’s success.
Real Estate + Pinterest = A Winning Equation
In a previous article we discussed types of social media that realtors can take advantage of. This article will discuss Pinterest in detail.
So you’re a Realtor looking to grow your presence online. What can you do to leverage Pinterest?
You’re probably passionate about selling houses, just like I’m passionate about social media. We all know that building a friendly relationship with a (potential) client is a basic fundamental of good business. Having a Pinterest presence can help you achieve this. So how can we combine Pinterest and selling houses to make a winning equation? Here are a few things I think will set you apart from the rest of the crowd in selling houses.