It is no secret that HubSpot is a great tool to help with your marketing strategy. Whether you are a B2B business or a contractor, HubSpot has many tools that can help you succeed. But what are some of the best ways that you can utilize HubSpot specifically for Insurance Marketing? In our opinion, these are the top 4 methods.
Insurance Marketing
Social Media Marketing for Affinity Insurance Groups
When it comes to marketing, affinity insurance groups have unique needs. We’ve previously talked about some of the strategies that work well with digital marketing for affinity insurance groups, but in this article, we narrow our focus to their needs for social media marketing. Here are 5 important tips to make your social marketing strategy … Read more
Making a Pay-Per-Click Ad Campaign Work for Affinity Insurance
If you are a director of an insurance trust or an affinity insurance group and you want to expand your digital footprint, we understand you. Your goal is to target prospective members of your parent organization in an effective way, through pay-per-click advertising (PPC) and other digital advertising, but you face unique challenges that other … Read more
Making an Impact: How HubSpot Made the Impossible Work in Affinity Insurance
Amid the chaos and confusion of changing laws during the ACA Open Enrollment period, how do you market a commodity insurance product to a finite number of busy professionals who, for the most part, already have a connected relationship with their own insurance professional? By using an assertive, multi-faceted Inbound Marketing strategy: leveraging the power … Read more
3 Social Media Marketing Tips for Insurance Agencies
Whether your insurance business is new or old, it’s not too late to jump on the social media marketing train. In fact, this strategy for marketing can prove to be a solid investment of both your time and resources. If you have already joined a social media platform, maybe you’re wondering if it’s the right choice for your agency, if there are others that you should be joining and whether you’re promoting yourself in the right way. We’re here to help you! Here are 3 quick social media tips for insurance agencies.
Affinity Marketing for Insurance Products
With our Best of PiMA award arriving this past week, (for our work on behalf of the Texas Medical Association 
Insurance Trust with a partner agency) it’s an appropriate time to reflect on and share the insights we’ve learned over the past year. As we continue to work extensively with association insurance marketing, we’ve developed and refined our Inbound Marketing strategy so we can leverage the unique challenges and opportunities that affinity marketing entails. Here are the top four lessons we’ve learned on our way to winning ‘Best of PIMA’ from the Professional Insurance Marketing Association this year.