This month, we launched Freedive, our brand new podcast exploring the ins and outs of digital marketing. We are so excited for what’s to come with this new venture, and …
At the onset of the COVID-19 pandemic, Jared found himself facing a dilemma with his retail store. With foot traffic dwindling and online competition skyrocketing, he knew he needed to …
Women make up a vital segment of consumers, and they hold a large percentage of marketing jobs in our industry. Here at Seapoint Digital, this isn’t news to us – …
Every year, for the past 25 years, Pantone has selected a color to represent the global mood, to inspire creators and designers, and to symbolize our collective aspirations for the …
Have you ever heard of the acronym PPC? What does it stand for? PPC, or Pay-Per-Click marketing, is a form of online advertising that utilizes search engines and social media …
In today’s fast-paced business world, we all share the common goals of working smarter, saving time, and keeping more money in our pockets. Whether you’re a contractor or a professional …
In recent years, numerous companies have faced challenging times, grappling with revenue losses and, unfortunately, some have even had to shutter their operations entirely. At Seapoint Digital, we wholeheartedly embrace …
For the last 15 years, the data from Google’s Universal Analytics (UA) has enabled you to track the changes in your audience effectively. Google Analytics 4 (GA4), the latest version …
CULTURE – The way of life of a group of people; the particular way that they do things. Company culture can be defined as a set of shared values, goals, …