Blog Articles | Seapoint Digital

A Leader in Her Field: An Exclusive Interview with Tina Gammon of Neurohacker Collective

March 14, 2024

Women make up a vital segment of consumers, and they hold a large percentage of marketing jobs in our industry. Here at Seapoint Digital, this isn’t news to us – …

Bite Into Pantone’s Color of the Year 2024: Peach Fuzz

January 3, 2024

Every year, for the past 25 years, Pantone has selected a color to represent the global mood, to inspire creators and designers, and to symbolize our collective aspirations for the …

4 Reasons Why Your Small Business Needs PPC Ads

December 7, 2023

Have you ever heard of the acronym PPC? What does it stand for? PPC, or Pay-Per-Click marketing, is a form of online advertising that utilizes search engines and social media …

Contractors: Save Time and Money with Matterport

November 9, 2023

In today’s fast-paced business world, we all share the common goals of working smarter, saving time, and keeping more money in our pockets. Whether you’re a contractor or a professional …

Strategic Success: Divergent Ideation to Overcome Affinity Marketing Challenges

September 20, 2023September 12, 2023

In recent years, numerous companies have faced challenging times, grappling with revenue losses and, unfortunately, some have even had to shutter their operations entirely. At Seapoint Digital, we wholeheartedly embrace …

GA4: The Role of Event-Based Data in Insurance Marketing

June 7, 2023June 7, 2023

For the last 15 years, the data from Google’s Universal Analytics (UA) has enabled you to track the changes in your audience effectively. Google Analytics 4 (GA4), the latest version …

Why is Company Culture Important?

June 7, 2023May 24, 2023

CULTURE – The way of life of a group of people; the particular way that they do things. Company culture can be defined as a set of shared values, goals, …

Upgrade Your Emergency Preparedness Plan With a Matterport Virtual Tour

April 3, 2023March 28, 2023

From an early age, we were taught that having an emergency plan can save our life. Firefighters would come to school and instruct us on what to do in case …

should you use hubspot insurance marketing

Why You Should Utilize HubSpot for Insurance Marketing

April 10, 2023January 31, 2023

It is no secret that HubSpot is a great tool to help with your marketing strategy. Whether you are a B2B business or a contractor, HubSpot has many tools that can help you succeed. But what are some of the best ways that you can utilize HubSpot specifically for Insurance Marketing? In our opinion, these are the top 4 methods.

Social Media Marketing for Affinity Insurance Groups

January 27, 2023

When it comes to marketing, affinity insurance groups have unique needs. We’ve previously talked about some of the strategies that work well with digital marketing for affinity insurance groups, but …